Xiaohongshu (RED)
Project overview
Designed around the principles of content, connection, and lifestyle, the experience center creates a dynamic environment where brand storytelling, interactive experiences, and digital media come together. Inspired by Xiaohongshu’s identity as a lifestyle community, the space adopts a soft architectural language, lightweight digital interactions, and multimedia narratives to communicate the platform’s culture and evolving ecosystem.
Brand:
Red
Location:
Shanghai, China
Year:
2025
Type:
Exhibition Hall Project
